Ammar Masood, heir to the poetic and Persian legacy of well known Urdu/Punjabi poet Anwar Masood, has come a long way from hosting ‘Ghazal time’ on the pioneer FM station in the country, to hosting the late night literary-musicals like Raat gaye, Dayar-e-ishq and the next in line, Dyar-e-sukhan on PTV. Despite his regular appearances on TV, his claim to fame remains the late night show ‘Ghazal Time’ on FM 100 back in 1995. A trend setting program conceptualized and conducted by Ammar Masood which proved to be the beacon for every FM station that emerged in the latter years. His long association with Radio only discontinued when he took up the Daily Morning Transmission of PTV as Host & Script writer. He was associated with the PTV’s Morning Show for a couple of years.
Better known for his advertising genius, Ammar has recently come up with a Book called “Mohabbat ka neela rang”, an anthology of his short stories.
Ammar Masood is an Economics major, with an M Sc in Economics from The University of Punjab in the year 1989 – 91. He is also professionally trained in Modern Techniques in Audio Visual Productions from National Television Studios.
He is currently working on his second book of short stories which is due next year. One of the leading private TV channel is making a drama serial on one of his short stories.
Ammar Masood is currently working with Population Council, a subsidiary of USAID before which he headed the entire Marketing and Product Development of the 5 channels of Pakistan Television Network. Before joining PTV, he was the Creative Head of M Comm. He has led the Creative Departments of Orient McCann Ericsson and Interflow; the leading advertising agencies of Pakistan.
Ammar has also been associated with UNFPA as a speaker on Family Planning & Reproductive Health and later the ‘Population Council’ as a field officer where he conducted research in various parts of the country. He was also a part of the Islamabad Stock Exchange as Publications Officer in 1994 – 1995, the time when he was a part time Radio Host and anchor on TV.